Blu Ernest sings of lust in provocative R&B jam “Baad Things”
MUMBAI: “Always on a roll, it’s incredible” – Victoria Jane, BBC Radio 1 “A full dose of sensations” – OkayPlayer “Understated and charming” – Trench “A force to be reckoned with” – Clash Magazine
Following the success of ‘The Chill’, the Brighton-based songwriter asserts his flirtatious bravado with a sultry fourth release from his upcoming project ‘____ On My Mind’. Entirely self-produced, “Baad Things” exudes seduction, as Blu candidly describes a post-date text exchange with a femme fatale – leaving behind an intoxicating sense of lust throughout the arrangement. The track’s sensuality is unapologetic, as Blu lays her sensual vocals on a bed of soulful neo-soul R&B – revealing a deep allure that lingers. “As intimate as the song is, ‘Baad Things’ couldn’t be more than a love song,” says Blu – with the track’s provocative nature deftly balanced with a sweet, teasing nonchalance throughout. sensual makeup jam.
Blending ’90s R&B nostalgia with the brutal low-end of mainstream hip-hop, his sound has been described as a “melancholy striptease“, a tender blend of devilish vocals over silky yet dark production. Fans of Brent Faiyaz and Jorja Smith will gravitate to Blu’s soulful sonic tone and aesthetic. ‘My art should paint a picture. It has to be authentic’ says the guitarist turned producer, who thinks about the concept of each of his releases – which he creates himself.
Raised in a small town, the seaside lover says he was born with an “outsider” way of thinking, which helped him overcome his weak points. “People will always be rooting for the underdog,” he says, “but
when there is no one, you have to put down roots – I also want to inspire others to believe in themselves”.
After enjoying radio coverage from BBC Radio 1 and BBC Radio 1Xtra, and notable press from Ones To Watch & Trench, Blu wants to continue manifesting his ‘blues’ style in 2022, to let the world know that this underdog is not going a way.