THRōW SOCIAL®, A WOMEN-FOUNDED EXPERIMENTAL HOSPITALITY CONCEPT FROM WASHINGTON, DC, ACHIEVES RECORD SUCCESS WITH EXPANSION IN SOUTH FLORIDA
Ginger Flesher-Sonnier, pioneering high school math teacher turned entrepreneur, founder of The Ginger Companies, whose portfolio includes many of its successful concepts such as nationally acclaimed Escape Room Live® sites, Kick Ax Throwing® sites and THROW Social®, announces “more expansion is on the way” for its business in South Florida. THROW Social® Delray Beachwhich opened in January 2022 to wild success with revenue in excess of $1 million per month, is exploring additional locations throughout the Sunshine State.
“South Florida has spoken and really responded overwhelmingly positively to our unique brand of fun. We have been delighted with the positive reception to THRōW Social® Delray Beach and are already scouting several new locations as well as developing new concepts to bring to market,” says Sonnier, who moved to Lighthouse Point in pandemic period and became a permanent resident of South Florida due to more lenient restaurant regulation classifications during COVID-19.
With many of its facilities offering in-person activities (e.g., live music, shuffleboard, ax throwing, escape rooms) as an entertainment component of their service offerings, THRōW Social® Washington DC and several of its Kick Ax locations in New York, Philadelphia and Washington, D.C. suffered government closure due to meeting local criteria for restaurants and entertainment venues, but does not qualify for the Restaurant Revitalization Fund or the Shuttered Venues Grant. “We were stuck in a situation that required us to close most of our facilities for what we felt were unnecessarily extended periods of time, waiting for these policies to change. There is no denying that Florida has been so much more receptive to our needs as hotel operators and we will continue to expand our footprint in this market indefinitely,” adds Sonnier.
THRōW Social® is a competitive socializing venue, featuring an abundance of social games, chef-led cooking, a mixologist-led beverage program and weekly live entertainment. With locations in Washington, DC and Delray, Florida, THRōW Social® is the newest creative initiative from the Ginger Companies, a northeast-based experiential entertainment company. THRōW Social® Delray Beach is open to families with children during the day and adults 21 and older from 9 p.m. at night. The 12,000 square foot indoor-outdoor venue features VIP booths in addition to DJs and live bands, ax throwing, LED ping pong, darts and more, all in a chic tropical setting that is become popular for dog-friendly meals and brunch. at the service of a multitude of generations. Hybrid corporate functions and Game Day events are made possible by the 22′ video wall. For more information about THRōW Social® Delray Beach, visit throwsocial.com or follow them on Instagram and Facebook, @throwsocialdelray.