VIP + presents the Smart TV Business webinar, presented by Vizio

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Technology, affordability and convenience are three of the driving forces behind the growth of Smart TV. While this market sector is rapidly gaining ground with audiences and advertisers, Variety Intelligence Platform (VIP +) – Varieties Subscription data and news service offering in-depth media and entertainment analytics, video archives and special reports – dives into the smart TV industry on October 19. It will publish a special report, “The State of Smart TV”, and present the latest in its webinar series, VIP + Exchange: The Current and Future State of the Smart TV Business, presented by Vizio.

During this webinar, VIP + will explore the trends, technologies and innovations that are helping to shape the future of Smart TV. “I look forward to discussing such a fascinating new technology that is rapidly evolving in salons around the world with a group of smart executives who have excellent knowledge of this industry. Said Andrew Wallenstein, President and Chief Media Analyst, VIP +.

Industry experts will speak out on the monetization of Smart TVs, the technology that drives sales, including the growth of 4K and smart devices, and the role that future innovations could play as this market sector grows. developed. “Connected TVs are a game-changer at all levels, from programming choices to viewing habits, advertising models, etc. Said Devin Fallon, director of media and analysis at Vizio. “This is something that we are watching closely here at Vizio, and we are happy to share what we have learned so far with anyone interested in the future evolution of this landscape. “

Andrew Wallenstein will host the panel which includes Vizio’s Devin Fallon, Mike Bloxham, EVP Global Media & Entertainment, Magid; Andrea Zapata, Head of Research, Data and Information, WarnerMedia; and Nicole Whitesel, EVP Advanced TV and Client Success, Publicis.

The VIP + exchange on October 19 will take place at 12:30 p.m. ET / 9:30 a.m. PT. Registration is free and compulsory to access: Variety.com/SmartTVBusiness

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